International student recruitment is worth over £1 billion to the UK economy. Launched in 2001 by the Prime Minister's initiative, the Education UK brand of publications and websites was the UK's most vital means of marketing education overseas. Hotcourses was commissioned to develop the right online products to fulfil this marketing challenge.

In taking this forward we:

Developed websites in 17 languages including Chinese, Japanese, Korean and Arabic

Launched local sites in 34 countries around the world

Built a site to allow UK providers to manage their own content and statistics, called ´Publisher´

The Education UK website is extremely successful and:

Attracted in excess of 6.1 million unique visits per year and generates hundreds of thousands of enquiries to UK institutions

Had a site availability score of 99.9%

Presented courses and provider information in local languages

Provided valuable data on visas, scholarships and local agents to international students

Had information on every single higher and further education provider in the UK