International student recruitment is worth over £1 billion to the UK economy. Launched in 2001 by the Prime Minister's initiative, the Education UK brand of publications and websites are the UK's most vital means of marketing education overseas. Hotcourses was commissioned to develop the right online products to fulfil this marketing challenge.
- In taking this forward we:
- Developed websites in 17 languages including Chinese, Japanese, Korean and Arabic
- Launched local sites in 34 countries around the world
- Built a site to allow UK providers to manage their own content and statistics, called ´Publisher´
- The Education UK website is extremely successful and:
- Now attracts in excess of 6.1 million unique visits per year and generates hundreds of thousands of enquiries to UK institutions
- Has a site availability score of 99.9%
- Presents courses and provider information in local languages
- Provides valuable data on visas, scholarships and local agents to international students
- Has information on every single higher and further education provider in the UK